Weekend offender opened up their flagship store in Soho this Wednesday and we were there. While the event was a little crowded and clumsy the overall vibe was a good one. Instead of champagne and canap├ęs guests were treated to a table of ribs and beer to give it more of a street vibe. Add to that the rotation of rap stylings from three different artists.

Attendees were offered a 50% discount on all merchandise on the night and even a short, back and sides from their grooming station. Good fun and a good success. Special thanks to Amy Brown and Daniel Champion for images and for attending.